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The Little Video that could…

I’ve been working hard on the technical side of YouTube during the past few months. I still have a great deal to learn – that is for sure!

However, as in so many other things in my life, I am absolutely stunned at the things that I don’t think will bring me any viewers and then sit back and shake my head when they do. For example, a couple of years ago I was having some problems with the windshield wipers on my Jeep. They were making one heck of a noise. A really helpful husband of one of my viewers, let’s call him Rick (because that is his name!!), offered a solution. I decided to do a video of me trying to follow his instructions.

“Nothing too startling in that”, you say?

Well, I would have said the same. However, listen up. This little video that could decided to get an amazing audience (just under 80,000 to far). It is my #1 viewed video! That’s right. Not the “let me help you with a problem” type video, not the cooking but this little video that I put together while trying to solve a problem. GO FIGURE.

I was thinking about that today. It is so true of our lives. We never know the whether the friend we meet today will be in our lives next week, next month or next year. Others, you think you will meet and never see again and they turn out to be part of your life forever.

Or maybe you said a throw away line to someone one day. Years later they say “gee, I will never forget you saying…” (and they feed back that throw away line you didn’t even give second thought to). It made that much of a difference in their life.

So on this Thanksgiving Day I want to give thanks to all of YOU. To the people who inspire me on a daily basis. To the viewers who quietly help me behind the scenes (Sophie and Liz, take a bow). To the wonderful broadcast viewer team who continue to help themselves by helping others ~ too many to mention but you know who you are and you already know how much I appreciate what you do.

We hit over 765,000 views this month. Amazing. Our subscribers are growing and the love and joy I feel around what we do makes this a very special moment to be writing. I may just be a little YouTuber but I know I have done so much more than I thought possible. I am feeling a little like the engine that could!

YouTube Update – Week 221
Subscribers 7,906
Views 765,504
Blog views 53,455
1,413 days of not smoking and $15,121.16 saved
Weight down? Hmmm… a work in progress!! lol but on the good side I am back using my Total Gym

If you have passion you have hope…

I would love to tell you that my YouTube journey has been easy but, quite honestly, it has been a lot of hard work, dedication and self-talk.

There were days when I wanted to just quit. There were days when it was just too much. There were days when I wondered if it was all worth it. To make sure you understand: being a YouTuber takes a lot of time, dedication and perserverance. You have to be able to withstand the haters and wait, in my case for years, for something to “break” through. It is NOT easy money!

Sure, I have managed to amass a wonderful, loyal, following of subscribers and a healthy number of views – so close to 750,000 viewers that I can touch it, if I stretch a little! Not to be sneezed at. But I was frustrated. The subscribers had plateaued and I needed to do something to change that. I signed on for Video Ranking Academy – an amazing program to teach  you how to rank and optimize your videos. Quite honestly, I am struggling through all the amazing information (no, I am not being paid by them!!!). It is a program where every time you turn around they are feeding you more amazing content.

I got overwhelmed. Nearly quit, quit again. Yes, truly. Felt I was a little stupid because I wasn’t “catching on” the way I should have been. Part of me felt “less than”. My stuff. My pattern when I hit a roadblock that seems too large for me to handle.

Some realities are difficult to take. Over four years of work for a tiny monetary return. Who works that hard for that R.O.I.? I am a business person and getting Return On Investment is ingrained in my brain. This was not hitting the mark.

Then I heard that I needed to “FOCUS” because I needed to concentrate on one thing. Yikes. Now how do I do that when I have spent four years being an ecclectic? My viewers love the fact I have variety: vlogs, cooking, hints, travel, etc. That was about the last straw for me.

I sat for some time trying to work out (a) whether I should just throw 4 years of passion into the can and get on with my other life or (b) just continue to do what I do and pray that somewhere somehow the “magic” perfect storm would hit. That I would be able to incorporate all these wonderful lessons into my way of vlogging and stay true to who I am.

One thing was for sure. I needed to stay who I am. I did not want to be changing what I had spent four years carefully building and, if that meant that I was never going to have any financial success, so be it. I would find another way. I just didn’t want to stop my passion: Helping people cope with love, life and other problems. In every corner of their life. It is what I do.

So I struggled through the learning. Not convinced it was going to do much, to be honest. I learned how to take my videos and get them ranking (technical stuff that I will not bore you with). Knowledge I had not had 4 years ago.

Then late September, something strange happened. I notice a shift in one of my videos. It was a short 5-minute thing about washing Swiffer Dusters that I published about 2 years ago. It wasn’t fancy (none of my stuff is). It wasn’t done on a fancy camera, with fancy lights or whatever. Nope. Just a little “Tip of the Day” thing on how to wash Swiffer Dusters and keep them looking like new. Believe me I know, I have had mine for over 5 years and you would not believe it if you saw them.

It moved from an average of.9 views per hour to 1.8 views. Doubled! Yikes. Then 4 hours later it was at 20.2. I had to sit down for that one. Then, within another 24 hours, it moved to 46.8. Mindblowing. I could hear the voice in my head, “… if it looks too good to be true, it probably is” but then another voice was screaming, “… bring it on!!!”.

Over the course of the next week it dropped back down but not to where it originally was. Is is now at around 1.4 per day. Before you cry and the drop… THINK. 1.4 views per hour is nearly double what it started at (.9). That is my first major jump. So darn exciting. No, it didn’t put hundreds or thousands of dollars in the bank but it did bring up my views by 30,000 for the month which, in turn brings all my videos up and impacts my “brand”.

I wonder if you would be willing to work everyday for years just to do something you are passionate about? If so, you have found your passion in life. You will know it is your passion because even though you “fail” you get back up and try again, doing it slightly differently. You keep that goal in mind. You take the blows and make corrections… every day.

Be passionate. It gives you a reason to get up in the morning!

(For questions or comments, please write to me: DearMamaSal@gmail.com)

YouTube Update – Week 217
Subscribers 7,689
Views 741,110
Blog views 52,191
188 weeks non smoking  $14,777 saved
Weight down? Hmmm… a work in progress!! lol

Time to get back to the blog!

Ever wondered where the week went? What about a year? I cannot undo the lack of blogs but I can start again.

 

IMG_20160810_135649Hi everyone. This is DearMamaSal talking about love, life and other problems. Was so busy last week I clean forgot to tell you about my field trip to Mount Vernon in the vlogs so thought I would do it here.

I want to tell you some of the magical things that happened to me when I went on my personal field trip to Mount Vernon. I say personal because I was helping a personal friend rather than on a DearMamaSal “mission”.

The beautiful Mount Vernon brought you well known personalities such as Glen Beck and, for those a little older, The Galloping Gourmet, Graham Kerr.

Some of you will remember that I took a side trip last time I visited Mount Vernon when I went to go and visit the tulips festival. I know some of you will be laughing just remembering that video!! You will remember the wonderful fields of dead tulips and long since expired daffodils! Apparently, timing is everything!

This time I visited the North Cove Coffee shop and it was amazing to me to have had two people say “hello” to me before I even got into the shop. Friendly place, Mount Vernon.

I arrived far earlier than I expected because the border was not a problem and here is my first tip for the vlog. Take the time to go and visit your local coffee shop. Grab your favourite coffee and pick up your journal or your day timer and just review your day, your month, your life. I was amazed how rare ME time is. Without the distractions of the internet or my home. It was the most wonderful and peaceful time.20160810_134951

You guys know that I like to be amused. The coffee shop did not disappoint. They gave me a fork and a plastic knife to eat my wonderful salad. Being who I am, I queried the plastic knife. Did they think I wasn’t old enough to use a real one?!! Apparently, in Mount Vernon, people walk off with knives far more often.

Perhaps the greatest memory was sitting there gazing out of the window and suddenly being aware that oneof the staff members, who I believed made my salad, was out raiding the outdoor windowbox style garden… picking fresh mint leaves. Talk about fresh and organic! Benji would have smiled.

It was a great trip. Glad I went. More field trips are planned in my future.

 

YouTube Update – Week 208
Subscribers 7537
Views 690,116
Blog views 48714
188 weeks non smoking  $14,100 saved
Weight down? Yes! Still working on it